My pillow:
Importance of Quality Sleep:
Physical Health, Mental Health, Energy and Productivity , Hormonal Balance , Long-term Health Outcomes ,Quality sleep is essential for physical health and well-being. During sleep, the body undergoes processes of repair, regeneration, and immune system strengthening.
Role of a Comfortable Pillow:
1.Spinal Alignment: A comfortable pillow aids in proper alignment of the spine during sleep. This helps maintain the natural curvature of the spine, preventing discomfort and potential long-term problems.
2.Pressure Point Relief: Quality pillows provide relief on pressure points like the neck and shoulders. This reduces the risk of waking up with stiffness or pain.
3.Sleep Quality: The right pillow contributes to the overall quality of sleep. It increases comfort, making it easier for individuals to fall asleep and stay asleep throughout the night.
4.Aches and Pains Prevention: A comfortable pillow can help prevent waking up with aches and pains. Proper support reduces the chance of experiencing discomfort or muscle strain during sleep.
5.Personalized Support: Pillows come in a variety of materials and designs to meet individual preferences and sleeping positions. Whether one sleeps on one’s back, side, or stomach, a comfortable pillow can be designed to provide the necessary support.
6.Better sleep experience: A comfortable pillow contributes to an overall positive sleep experience. It can make bedtime more enjoyable, contributing to a feeling of relaxation and peace.
History about my pillow
my pillow Founded by Mike Lindell
the vision of my pillow founder sleepers of all styles comfortable, even pressure relief
1977
The Beginning
In his teenage years, Mike had problems sleeping. His pillow would get hot, he would toss and turn at night and wake up with a sore arm and a stiff neck. He decided to spend one of his entire paychecks on a pillow. At the time Mike was working at a grocery store and drive-in movie theater. He thought if the pillow was expensive it had to be good.
1980
Tauern Schmidt ON & OFF SALE
Entrepreneurial Path Mike began his entrepreneurial path early on by starting his own carpet cleaning business. From there he purchased his own lunch wagon, and then went on to own several local bars and restaurants.
2004
Developing the Pillow
By this point in Mike’s life, he had tried every pillow on the market, but nothing worked. One-night Mike had a dream; in it was the idea of inventing his own pillow. He wasted no time and began to work on a prototype and logo. It took about a years’ time until he finally had invented the perfect pillow. Mike was excited and ready to get it to the masses. He went to major boxed stores expecting that they would want to carry his product. He got turned down by all of them.
2004
Perfect Timing
Having been turned down, Mike knew he needed to find a way to sell his product. Not only to help people sleep better, but to also provide for his family. He had sold his business and was all fully invested in the pillow. A friend suggested he try and sell his pillows from a kiosk in a mall. Unsure of even how to spell the word, Mike gave it a go. It was not the great success he had hoped for; however, one pillow was sold to a customer who ran a local Home and Garden show. The customer liked the pillow so much, he called Mike and offered him a spot in the show.
2005
On the Road
Mike sold out of his pillows at the Home and Garden show. He knew instantly that he now had a way to get his product to customers. Mike began selling his pillows at fairs, home shows, and expos. He landed a booth at the Minnesota state fair that summer and it was a big success.
Mike spent the next several years traveling from show to show selling pillows. Getting to see his customers in person, he learned from them a lot about issues they were having with their pillows and the trouble they were having getting to sleep. He loved being able to demonstrate how the pillow would work for them and customers could see how passionate Mike was about his product and its ability to help them
2011
Success in Print
On January 3rd, 2011 a human-interest story about MyPillow was featured the business section of the Minneapolis Star Tribune. The story sparked a le of interest and the company took in more orders than it had in the previous six months combined. Because of its success, Mike decided to write his own newspaper ad. He did something out of the ordinary, instead of it being a direct sell style as most ads are, it simply told his story of how he invented the pillow, his passion to get people sleeping better and the features of the pillow. The ad ran in numerous newspapers nationwide and became a huge success.
2011
Unscripted: My Pillow’s First Infomercial de
Having success both on the road, print ads, and radio Mike decided the next step would be to advertise on Television. He along with family members and friends pooled their money together to produce a half hour infomercial featuring My Pillow. Mike appeared as the host despite producers saying they needed to hire a professional actor. Mike was insistent that it be real and unscripted.
The infomercial debuted on October 7th, 2011. At the time, Mike was living in his sister’s basement. In just a few short weeks Mike built an entire co to handle orders coming in from the infomercial to ensure he had th customer service. The company expanded rapidly going from just 5 employees to 500 in only 40 days.
2012
QVC Debut
Mike appeared on QVC in October of 2012. The My Pillow: Mike has been appearing on air selling his pillows ever since.
2012
My Pillow Expands
Business was going so well that it was time to expand both the call center and manufacturing. The call center went from a small schoolhouse to a large corporate building. Manufacturing went from a local bus shed to a warehouse boasting over 30,000 sq. ft.
2014
Radio
After appearing on the Don Imus show, Mike learned quickly that it was important to get the radio host passionate about the pillow as well, so they weren’t just reading an ad, but telling their own testimonial on air. If the audience didn’t believe Mike, they believed their radio host. Mike used this formula and began to air My Pillow ads on many other stations across the country.
My Pillow Today
Today My Pillow has 15 retail locations, has been featured in many news articles, employs over 1600 people and has sold over 50 million pillows!
my pillow comfort
A pillow provides support to the sleeper’s neck and upper back when they are resting and they provide a better level of comfort than can be had without a pillow. When you are shopping for a pillow, it is important to consider both of these factors, as they will both play a role in the quality of your sleep.
Pros of My Pillow
1. Adjustable Loft and Firmness
2. Individualized Support
3. Quality Materials
4. Hypoallergenic Properties
5. Ease of Care
6. Promotion of Airflow
7. Customizable for Different Sleep Positions
8. Potential for Pain Relief
9. Company Reputation
10. 30-Day Money-Back Guarantee
11. Availability of Different Models
Cons of My Pillow
1. Price Point
2. Adjustment Period
3. Durability Concerns
4. Cleanliness Challenges
8. Lack of Firmness Variety
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